I believe that this, along with I Am Big Bird, are my two favorite documentaries of the year so far. I'm not ashamed to admit that during this documentary I went on my phone, on to Amazon, and started looking for LEGO set's that I could buy. I think that this happened for two reasons: one, the film perfectly captured the fun and innocent appeal of LEGO's. As a toy dedicated to building, there is really no reason that they should be limited to children. LEGO's employ basic problem-solving, engineering, and architectural skills, and that is useful for any adult.
The second reason why I couldn't wait to get online and order my LEGO's is because the documentary played out a little bit like an advertisement. It is funny how even the LEGO Brickumentary fit the mold that has been with us all semester of propaganda. Even a happy film based around a childhood toy appears to have a hidden agenda beneath the surface. In my case, it absolutely worked because I got online and started checking out LEGO's (until I saw the price).
With that said, I still think the film was effective and a joy to watch. Even beyond the LEGO-porn itself, the people featured in the film were just quirky enough to be likable but not so nerdy that you couldn't connect with them. It was also just interesting to learn about LEGO's rise to power, and how they have managed to stay on top despite periodic dips in sales. The fact that they have started crowd-sourcing their new sets is a really innovative idea and I think it has become more of a trend in the toy industry following LEGO.
No comments:
Post a Comment